I was coaching a pretty famous entrepreneur yesterday whose name shall be anonymous and who I will call ‘Jack.’ The entrepreneur has made $5 to $15 million yearly for the past fifteen years, but believe it or not, was in a cash flow crunch. This fellow’s business has done brilliantly in the past, but the whole business environment and market has changed so radically that he can no longer afford to be who he has always been, or get the old business model to produce the kind of income it previously did.
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