It may sound like a Ripley’s Believe It Or Not headline: Private school principle in Washington leaves his school and joins the front-lines of capitalism as a business coach; starts with almost zero in the bank, and within ten months is making $15,000 a month.

A little under a year ago, Jonathan Wiggins decided to reinvent himself from an education administrator to a “business guru.” He locked himself away in his house doing a cook’s pantry inventory on all the skills needed, and thought long and hard about how to build a brand in this new arena. He looked at every website he could find on coaching, as well as every book he could lay his hands on. According to Jonathan, “That’s when I stumbled upon Robert Hargrove’s book, Masterful Coaching, which stood out from the crowd.”